BlueCross Elevates Michael Eiselstein to VP of Product Strategy and Individual Markets

CHATTANOOGA, Tenn. BlueCross BlueShield of Tennessee has chosen Michael Eiselstein as vice president of product strategy and individual markets. He will succeed Kelly Paulk, who held the position since 2016 and will retire early next year.

Michael Eiselstein
Michael Eiselstein

In this role, Eiselstein will lead teams in product strategy for all commercial business, including individual, group insured, self-funded plans, and health and wellness offerings, and have responsibility for the Individual/Marketplace line of business. He’ll oversee regulatory, compliance, and audit processes and provide leadership to operations, sales, and strategic marketing areas. 

“Michael has been instrumental in strategy, research, and development for the wide range of products we offer members and employer groups, while always keeping the focus on affordability,” said Robin Young, SVP, operations & chief marketing officer. 

Part of BlueCross for more than 25 years, Eiselstein most recently served as product development director. In an earlier role as director of individual products, he oversaw the launch of BlueCross plans on the Marketplace and developed strategies for business growth. He’s also held positions in product management, underwriting and actuarial analysis.

Eiselstein graduated from Middle Tennessee State University with a Bachelor of Science in mathematics focused on actuarial science. 

About BlueCross®

BlueCross BlueShield of Tennessee is a taxpaying, not-for-profit health plan serving more than 3.4 million members in Tennessee and around the country. The Chattanooga-based company was founded in 1945 and has served the state for more than 75 years. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company’s news center at

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