BlueCross Selects Eiselstein for Expanded Role in Product Development

CHATTANOOGA, Tenn. – BlueCross BlueShield of Tennessee has selected Michael Eiselstein as director of insured products and exchanges at BlueCross. In this expanded role, he will be responsible for group insured products as well as overseeing individual products, including the Marketplace product line.

In his most recent position as director of individual products, Eiselstein oversaw product launches in the individual market. This included the launch of BlueCross products on the Marketplace.

“Michael is a true leader and BlueCross is fortunate to have him directing the diverse work of our product development teams,” said Kelly Paulk, director of product strategy. “As we focus on meeting the needs of our customers, his expertise, knowledge and experience will continue to be a great asset.”

In his 18 years at BlueCross, Eiselstein has managed product strategy for Medicare Advantage, including product changes that led to membership growth of over 100 percent in two open enrollment periods. Additionally, he served as product manager of Under 65 Product Performance, senior financial underwriter, actuarial analyst and utilization analyst.

About BlueCross

BlueCross BlueShield of Tennessee’s mission is to provide its customers and communities with peace of mind through affordable solutions for health and healing, life and living. Founded in 1945, the Chattanooga-based company is focused on reinventing the health plan for its 3 million members in Tennessee and across the country. Through its integrated health management approach, BlueCross provides patient-centric products and services that drive health improvement and positively impact health care quality and value. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company’s website at

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