CHATTANOOGA, Tenn. — BlueCross BlueShield of Tennessee has named Kevin Woods as Memphis market president.
In this newly created role, Woods will build and support key relationships with west Tennessee businesses and serve as the face of BlueCross leadership in the Memphis community.
Before joining BlueCross, Woods served as executive director of Memphis’ Workforce Investment Network, which assists city and county organizations with improving employment opportunities for area residents. He also serves on the Shelby County School Board and is a member of the Bridges Board of Trustees, REACH Memphis and the tnAchieves Advisory Council.
“Kevin’s background in workforce development and community service will inform our efforts to support Memphis businesses,” said Henry Smith, BlueCross chief marketing officer. “He’s a trusted leader in the local community who will help us serve the evolving needs of our west Tennessee neighbors.”
Woods earned a Bachelor of Science in computer engineering and a Master of Science in business administration from the University of Memphis. He is a New Memphis Fellow, a member of the Leadership Memphis Executive Class of 2014 and the 2017 class of Leadership Tennessee. He has been recognized as one of Memphis Business Journal’s “40 Under 40”.
BlueCross BlueShield of Tennessee’s mission is to provide peace of mind through better health. Founded in 1945, the Chattanooga-based company is focused on serving more than 3.4 million members in Tennessee and across the country. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company’s website at bcbst.com.