BlueCross Promotes Shimel to Director of Market Strategy

CHATTANOOGA, Tenn. – BlueCross BlueShield of Tennessee has promoted Aaron Shimel to director of market strategy.

Aaron Shimel
Aaron Shimel

In his new role, Shimel leads a 15-person team handling market research and strategy, campaign analytics, and advertising.

“It’s a real pleasure to work with Aaron; his calm and thoughtful approach to strategic recommendations makes him an exceptional leader,” said Carla Raynor, VP of consumer experience & brand management for BlueCross. “I’m thrilled to see him step into his newly expanded role and look forward to seeing how he moves our business strategy forward.”

A nine-year BlueCross employee, Shimel has developed and expanded his knowledge in marketing and data while holding a number of positions in the company. During his time as market research and analytics manager, Shimel trained new analysts in an online-only environment, introducing a new virtual research platform for his team to easily continue their research while working from home.

Shimel earned a Bachelor of Business Administration degree from Emory University and received his Master of Business Administration degree from the University of Tennessee at Chattanooga.

About BlueCross®

BlueCross BlueShield of Tennessee is a taxpaying, not-for-profit health plan serving more than 3.3 million members in Tennessee and around the country. The Chattanooga-based company was founded in 1945 and has brought peace of mind to its members and local communities for more than 75 years. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company’s news center at


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