BlueCross Names Yernberg Managing Director and Chief Privacy Officer

CHATTANOOGA – BlueCross BlueShield of Tennessee has named Heidi Yernberg as managing director and chief privacy officer.

Heidi Yernberg

Yernberg, who previously served as outside counsel to BlueCross on data and privacy matters, will lead the company’s privacy office, whose focus is protecting BlueCross member health information.

“For the past six years, we’ve benefited from Heidi’s legal and privacy expertise and acumen, and we know she’ll do a great job leading the privacy office and the company in its ongoing efforts to safeguard our members’ health information,” said Anne Hance, senior vice president and general counsel for BlueCross BlueShield of Tennessee. “We all look forward to working with her in this new role.”

Prior to joining BlueCross, Yernberg was a partner with Jayaram Law. She has more than 20 years of experience in health care and privacy law.

She earned a bachelor’s degree from St. Olaf College and her Juris Doctorate from the University of Chicago.

About BlueCross®
BlueCross BlueShield of Tennessee is a taxpaying, not-for-profit health plan serving more than 3.4 million members in Tennessee and around the country. The Chattanooga-based company was founded in 1945 and has brought peace of mind to its members and local communities for more than 75 years. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company’s news center at

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