BlueCross Offers Employers a Custom-Fit Approach to Wellness

Health Promotion Consulting helps businesses build healthier workforces

CHATTANOOGA, Tenn. — While every business is unique, most share a common concern — managing their health care costs. BlueCross BlueShield of Tennessee is addressing that concern with health promotion consulting and custom wellness strategies that are designed to address the behaviors and conditions driving a company’s health care usage and spending.

BlueCross health promotion consulting provides a range of services to fit any stage of a company’s wellness efforts, from initiating a health improvement program to increasing participation levels in an existing program and building a culture of wellness.

“Employers are increasingly focused on helping their workforces become healthier and using targeted approaches for the best outcomes,” said Carla Raynor, vice president of strategic marketing for BlueCross. “Our health promotion consulting assists businesses in defining their wellness goals and offering custom solutions to reaching them and getting the best value from their health plan.”

Services start with an evaluation site visit for a broad view of an employer’s health management efforts, communications channels, barriers to participation and incentive opportunities. From there, health management consultants provide a custom approach with wellness, incentive and communications strategies to increase engagement, improve health outcomes and drive long-term participation.

Companies can choose consulting packages or individual services that best fit their population’s behavior, conditions and needs as well as location, staffing and resources. These can range from high level strategy recommendations to integrated approaches that can include policy structure, program implementation, ongoing monitoring and leadership training to build a wellness structure. To learn more, visit

About BlueCross®

BlueCross BlueShield of Tennessee’s mission is to provide its customers and communities with peace of mind through better health. Founded in 1945, the Chattanooga-based company is focused on serving more than 3 million members in Tennessee and across the country. BlueCross BlueShield of Tennessee Inc. is an independent licensee of the BlueCross BlueShield Association. For more information, visit the company’s website at

Related Content